Functional Elements:

• Navigation: This refers to the system that allows users to find their way around your website. It should be clear, intuitive, and consistent across all pages. Common navigation elements include menus, breadcrumbs, and search bars.
• Content: This is the heart of your website and what users come to see. It should be high-quality, relevant to your target audience, and well-organized.
• Calls to Action (CTAs): These are prompts that encourage users to take a specific action, such as signing up for a newsletter, making a purchase, or contacting you. CTAs should be clear, concise, and visually appealing.
• Responsiveness: In today’s world, most users access websites from mobile devices. Therefore, your website should be responsive, meaning it should adjust its layout and design to fit the screen size of the device being used.
• Accessibility: Your website should be accessible to everyone, including people with disabilities. This means following web accessibility guidelines, such as using alt text for images and providing transcripts for videos.

Visual Elements:

• Layout: This refers to the overall arrangement of elements on your website. A good layout should be visually balanced and easy to navigate.
• Color Scheme: The colors you choose for your website can have a big impact on the overall look and feel. It’s important to choose colors that are complementary and that reflect your brand identity.
• Typography: The fonts you choose for your website should be easy to read and consistent with your brand.
• Images and Videos: High-quality images and videos can help to break up text, add visual interest, and tell your story.
• White Space: White space is the empty space between elements on your website. It can help to improve readability and make your website look less cluttered.